"Your Association Shortcut," written by Robert Skrob, CPA, CAE, helps businesses and entrepreneurs navigate the insider society and internal processes used by more than 100,000 professional and trade societies. It is a complete guide on how to find associations, identify the best ones for your brand and position yourself to be of value to an association and communicate effectively so that the association in return endorses your company or product to their members. "Your Association Shortcut," [...]
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